Chip and Dan Heath - brothers that are in the business world, have come up with an interesting book. Made to Stick is all about making your ideas "stick" in the business world (or any world for that matter). I am not usually a fan of these types of "business" books, but wow, this one can relate to so many different aspects of life - even home. How to be convincing - make your ideas memorable and sticky. I love the whole idea!!