I am always looking for a non-fiction read that will challenge me and I have found one!! Tim Sinclair's Branded has pushed me to think in new ways and I have been telling people - DO NOT miss this book! Branded: Sharing Jesus with a Consumer Culture will challenge you to get outside of your box and think about how you not only represent Jesus to the world, but how you COULD be representing Him - and maybe SHOULD be. The chapters are short and very easy to read - Sinclair is funny and yet poignant - his years in marketing bring a whole new set of things to consider to us as readers. We, as Believers, need to think about how to share Christ with others in ways that are authentic, and honest and effective. I am excited about this book and truly have been already telling others to get their hands on this and read it!
About Tim Sinclair:
Tim Sinclair is a radio personality on one of the top Christian morning shows in the country, Mornings with Tim and Pam. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald's, Word Records, Moody Press, and the country's most-listened to Christian nonprofit radio station KSBJ/Houston. Tim has written for CCM Magazine and the Huntsville Times. For more about Tim, please visit his website, http://www.tim-sinclair.com.
About Branded from the Publisher:
The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God.
What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.
Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.
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